RESUME

Creative Director / Owner

April 2014 - Present

Ka'anapali, Maui  

Independent design studio specializing in UX design and brand design. Responsibilities include directing one-on-one client relationships, fostering new business and creating memorable and results-driven designs for both local and global clients, while coming in at or under budget.

CLIENTS

Microsoft, FOX Sports, Salesforce.com, Sansay, Techflow, Swell, City of Encinitas, Coconut Condos.

RESULTS

Satisfaction in sharing my natural gifts for design, creativity and innovation to make businesses more successful.

SENIOR USER EXPERIENCE (UX) DESIGN LEAD

May 2006 - September 2014

Bellevue, WA (Remote)  

Successfully balanced remote management with hands-on creative execution to deliver design results that directly impacted and influenced the global businesses of Bing and MSN. Proven track record of cross-disciplinary collaboration and innovation. Previous roles include Design Manager, Brand Evangelist, MSN Home Page Lead Designer, and MSN Channels Designer. 

• Product Design - Managed the delta between the original design and the app in development, to ensure a quality end-to-end experience.

• Business Development Design - Created custom designed pitch decks for a global suite of world-class content providers, including ESPN, CNN, Newsweek and more to help land new partners and grow the business.

• Ideation and Innovation - Lead designer on a fast-paced team who's charter was to innovate the current MSN portal.

• User Research and Design Incubation - Managed a global team of designers, researchers and developers based in London, Seattle and San Francisco.

• Visual Language and Design Systems -  Created and cataloged network-wide design language for MSN.

• Brand Evangelism - Brand ambassador to all international markets, building partnerships and fostering relationships and communicating design standards.

• Portal Design  - Lead designer for the MSN US Homepage, and led the effort for a network-wide redesign.

• Cross Network Design - Created and designed features (like slideshows) that were utilized across the MSN network.

• Vertical Domain Design - Lead designer for several MSN vertical domains, including Tech & Gadgets and Health & Fitness.

RESULTS

MSN achieved greater user engagement and an increased audience during my tenure, and contributed the elevated design and user experience across the U.S. and over 45 international markets.

SENIOR GRAPHIC DESIGNER

January 2003 - August 2004

San Diego, CA

Responsibilities include interface design, layout and development of client web sites and on-line promotions, logo design and brand development, printed invitations, brochures, advertisements and promotions. All simultaneous projects, followed from concept to creation. Also designed and developed company website. 

CLIENTS

Promotion Sports, USCD Cardiovascular Center, Children's Lifeline International (formerly Variety Children's Lifeline, Scripps Foundation, Quakeswim, Susan Street Fine Art
   

RESULTS

Generated record profits during my tenure.

GAME DESIGNER / GRAPHIC ARTIST

December 2001 - October 2002

San Diego, CA

Responsibilities include interface design, content and game development for the next generation of mobile devices. Additional responsibilities include designing the company identity and maintaining the brand equity through careful style-guide implementation.   

RESULTS

Pioneered designing games on mobile devices

LEAD GRAPHIC ARTIST

December 1999 - November 2001

Carlsbad, CA

Responsibilities include lead art direction, user interface design, and implementation of Triple Play Web Baseball, a 3D-multiplayer, on-line game. Additional responsibilities include designing the corporate web site and conceptualizing future projects, including the front-end design of Triple Play Baseball 2002 retail CD.   

RESULTS

Triple Play Web Baseball was one of the first online, multiplayer, subscription-based sports  games.

CREATIVE MANAGER

December 1998 - June 1999

Chicago, IL

Responsibilities include providing creative direction, concept development, hand-on design and implementation of a pioneering local on-line entertainment guide.

RESULTS

Recipient of the 1998 Society of Professional Journalism Award for On-line Design. 

ART DIRECTOR

May 1997 - February 1998

Chicago, IL

Responsibilities include providing art direction and creative execution, partnering with account executives, and remote developers to produce cutting edge interactive advertising and marketing.

CLIENTS

Wendy's, SC Johnson 

RESULTS

Real-time learning on the job new technologies and techniques that were being rapidly being developed in the fast-paced environment of a start-up at the height of the dot.com boom.

JUNIOR ART DIRECTOR / INTERN

May 1994 - May 1997

Chicago, IL

Responsibilities include learning and observing like a sponge while taking on select design projects for high-profile clients. Created several pro-bono print pieces and played a key role in developing the interactive advertising division of FCB, which is now a global powerhouse. 

CLIENTS

Chicago Marathon, Chicago Association of Direct Marketing (CADM), Baskin Robbins

RESULTS

Introduced this ambitions high school student to advertising and encouraged him to pursue a degree in graphic design.

Bachelor of Fine Arts in Graphic Design

August 1993 - May 1997

Ann Arbor, MI

School of Art and Design. Concentration in Graphic Design 

RESULTS

Lifelong friendships and graduated with honors

Concentration in Interactive Design
February – June 1996 

Sydney, Australia

College of Fine Arts: study abroad experience.

RESULTS

Appreciation only a global perspective provides 

• Surfing
• Wake surfing
• SUP racing
• Snowboarding
• Golfing
• Cycling
• Songwriting
• Dancing with my wife
• Playing with my two sons
• Visiting our sponsored children through Compassion International
• Home improvement projects (Ask me about the pool I designed!)